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Vegetarianism used to be simple - its protagonists foreswore the flesh of any dead animal. Today there are "veggies" who eat fish, and people who eat no meat but don't call themselves vegetarians. What happened?
The conversation usually goes something a bit like this:
"Yeah, I'm a vegetarian."
"But that looks like fish you're eating."
"Oh yeah, I eat fish."
Confusion, perplexity and occasionally heated debate can follow as the "vegetarian" and their interrogator cover the issue of what is an animal and whether fish feel pain. But the Vegetarian Society, which has acted as the custodian of British vegetarianism since 1847, has a simple definition.
"A vegetarian does not eat any meat, poultry, game, fish, shellfish or crustacean, or slaughter byproducts," it says. They can make that even more pithy: "We don't eat dead things."
The society tackles the issue of fish-eating vegetarians with a page headed in red capitals: "VEGETARIANS DO NOT EAT FISH."
Juliet Gellatley, director of the vegan and vegetarian group Viva, is also clear on the issue of whether fish eaters can use the term vegetarian.
"They cannot. The definition is very clear. It's someone who doesn't eat anything from a killed animal.
"It does cause confusion if someone who calls themselves a vegetarian goes into a restaurant and orders a prawn cocktail."
Many of the fish-eating vegetarians will be making a dietary exception for health reasons. The government advises the consumption of at least two portions of fish a week, one of which should be oily fish. This intake is thought to help fight heart disease. Vegetarian organisations have to counter by noting that some nutritional benefits of eating oily fish can be gained from elsewhere. They recommend things like flaxseed oil and walnuts.
There may also be a tendency among some fish-eating vegetarians to assign a different ethical equation to the consumption of fish. It is something that is vehemently rejected by vegetarians.
"There is ample evidence in peer-reviewed scientific journals that mammals experience not just pain, but also mental suffering including fear, anticipation, foreboding, anxiety, stress, terror and trauma," says Revd Prof Andrew Linzey, director of the Oxford Centre for Animal Ethics and author of Why Animal Suffering Matters.
"The case for fish isn't so strong, but scientific evidence at least shows that they experience pain and fear. Anyone who wants to avoid causing pain should give up eating fish."
But there is a wider problem of identification.
"Fish don't invoke the same compassionate response that a calf, lamb, piglet, or duck does," says Ms Gellatley. "We are mammals, we relate much better to other mammals. When we see a pig in a factory farm and you can see that animal is in pain that has a very direct effect on people."
Vegetarian escalator And then there's the issue of depleted fish stocks.
Fish-eating vegetarians used to have their own term - "pescetarian" - although it seems not to be in common use today. But, Ms Gellatley says, there is a rise in the use of a new term for the part-vegetarian.
"The name 'flexitarian' is coming into use. It's fairly meaningless really."
But for vegetarian activists, anybody taking on the vegetarian badge can be a positive, even if they fall short of the strict definition, says Ms Gellately, alluding to a virtual vegetarian escalator.
"People are moving along a pathway - the positive thing is that they see vegetarianism as aspirational."
While activists might offer anecdotal evidence for trends like fish-eating vegetarianism, concrete numbers are not easy to come by.
There is a view that after a period of healthy growth in the 1990s, classic vegetarianism is now stagnant. It rose from 0.2% of the population during World War II to 1.8% in 1980, according to the consumer research company Mintel.
The firm's most recent survey suggested 6% concurred with the statement "I am a vegetarian". But the Food Standards Agency's recent Public Attitudes to Food Issues survey found just 3% of the population was strictly vegetarian, and 5% partly vegetarian.
Viva cites a survey done on behalf of the Linda McCartney vegetarian food brand which suggested a figure of 10%.
Easy label Kate Sibley is one example of the more complex definitions of vegetarian these days.
She was raised mostly as a vegetarian, but given fish for health reasons. She became an orthodox vegetarian at university but then returned to eating fish later. It's now the only meat that she eats.
Is everything making sense so far? If not, I'm sure that with just a little more reading, all the facts will fall into place.
"I was brought up as a vegetarian. We were given the choice when we were young. It was all about animal rights and how animals were factory farmed. [My parents] told us the the reasons and we agreed with them.
"We were fed fish. It's important for your brain to have oily fish [when young]. When I became a proper vegetarian I started to get quite ill and tired."
Her objection is mainly to the way meat is produced, not to the idea of eating an animal. She uses the term "vegetarian" almost for the sake of convenience. If she is dining with people for the first time, it makes things simpler.
One of the reasons it's so hard to assess the level of vegetarianism is because of the multiple definitions of the term.
It is clear, however, that meat-free and meat-substitute meals make up more and more of what we eat. The marketers and the activists are dealing with new groups of people, known as meat-avoiders and meat-reducers. Outside those who have a clear philosophical platform for eschewing meat, there are increasing numbers of these people, either cutting down on meat or trying not to eat it where possible, but without necessarily ever calling themselves "vegetarian".
Mintel categorises 23% of the population as meat-reducers, people attempting to eat less meat, probably mainly for health reasons. Another factor of climate change - livestock rearing produces methane, which is 23 times more powerful than carbon dioxide. It identifies 10% as meat-avoiders, people who plan to eat little or no meat but sometimes lapse, and who might well accept the ethical basis of vegetarianism.
"More than a quarter of people say they eat less meat than they did five years ago. There is a shifting change in the diet," says Ms Gellatley. "A third of our membership are meat reducers."
Many people will start by giving up red meat for health reasons, then give up white meat, and so on. Despite initially doing it for non-ethical reasons, these people can then take on the philosophical mantle, says Ms Gellatley.
But despite the health messages about certain kinds of meat, and the arguments over the amount of energy it takes to produce meat, the vast majority in the UK still eat meat. And one-fifth, according to Mintel, like to have meat every day.
Send us your comments using the form below. I agree with humane farming methods. In my mind a vegetarian who eats battery-farmed eggs causes more suffering than someone who eats a chicken killed after being raised humanely. Working on this assumption, game is probably the best meat to eat.
Andrew, Malvern, UK I'm a pescetarian, and always identify myself as one, since it's fundamentally different from being vegetarian. However, most people have no idea what the term pescetarian means, even if they are already following that diet, so I always end up having to explain it as "like a vegetarian, but I also eat fish". In my experience about half of the people who identify themselves as vegetarian have some kind of caveat to add. As the pescetarian diet is becoming much more common it would be nice if people could embrace the name and allow it to become as recognised as the vegetarian diet.
Emma, Bristol, UK A far more common conversation is:
"I don't eat meat but I do eat fish"
"Oh, you're vegetarian then."
"No, vegetarians don't eat fish"
"Really? All the ones I know do"
Still, it's nice that people are eating less meat.
Kate, York, UK And let's not forget that proportion of people, who describe themselves as veggie, whose only adherence to vegetarianism is that they don't eat red meat - those who think it's OK to eat chicken for example (you know who you are!). I have my own term for them: fauxgetarians.
LL, Surrey I class myself as vegetarian, but I still eat products than contain gelatine. I do not like the taste or texture of meat, rather than not eating it for environmental issues. It shouldn't matter what people label themselves as as long as their diet is healthy and they get all the nutrients they need.
Fay, Essex I'm a flexi-vegan, I've always eaten honey and butter (less processed than margarine). I wear my old leather shoes (though I don't buy new ones) and woollen jumpers. I'll also eat a bit of cheese now and then - largely for convenience to myself and to others, to be able to share their food and not have too many pots on the stove at the same time. But if I cook myself, then it's vegan. I too started for health reasons, and took to the ethics easily
.Stephen Lawrence, Cambridge, England Worldwide fish stocks are at a critically low-level some of our favourite food species are actually in dire need of protection. Eating something 'healthy' like wild Blue-Fin Tuna is probably the equivalent to chowing down on a wild Panda. Simply put the less meat (from any creature) you eat, the better for you and everyone else.
Geoff Evans, Manchester, England I was raised vegetarian, by a strict veggie mum. I tried meat, at 13 I became a strict veggie until aged 19. Now my partner and I refer to ourselves as 'ethical meat eaters', and we don't eat that much of it! The issue of fish has been a headache for my mother for years, she has consistently been fed fish at conferences. The veggie society now provides discrete cards which you can leave at restaurants with this misconception
Ruth Humphreys, Birmingham, West Mids. "We were fed fish. It's important for your brain to have oily fish [when young]. When I became a proper vegetarian I started to get quite ill and tired." This statement shows that even amongst vegetarians there is still a large amount of mis-information. The essential fatty acids found in fish can also be found in a vegetarian diet - minus heavy metal contamination - it is lack of information that causes ill health, vegetarians must educate themselves properly. I have been vegetarian for over 20 years, do not eat fish and do not feel "ill and tired" because I take care to eat a properly balanced diet.
Jane, Brighton, England It amuses me that people are so desperate to apply a label to their personality and lifestyle. Why can't we just follow our own beliefs and be done with it?
Benjamin, Skegness The BBC may edit your comments and not all emails will be published. Your comments may be published on any BBC media worldwide.
Is there really any information about entertainment that is nonessential? We all see things from different angles, so something relatively insignificant to one may be crucial to another.
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